Author: fractionalcontentmarketer

How to Track Content ROI with GA4

Let’s be honest: You’re tired of celebrating pageviews. You pour hours into crafting blog posts, social media threads, and downloadable guides. You hit “publish,” and then… crickets. Sure, traffic spikes, but your boss (or client) asks the dreaded question: “Cool, but how did this content actually impact revenue?” You scramble to answer. You cite time-on-page, bounce rates, or social shares—metrics …

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